Functions of Management and Roles of Management

McDonald's Corporation is one of the best known global brands. Starting with 2004, McDonald's witnesses a turn around and has become very profitable again, despite a high turnover of CEOs.

McDonald's  leadership decided to continue to grow, using many new strategies, such as refurbishing locations, customizing service in each country and geographic area, enhancing R&D and product development, as well as marketing and packaging, extending service, offeringhealthy choices, and so on.

Case Assignment Expectations

Please write a 3 - 4 page paper, answering the following question:

What functions of management has McDonald's leadership used in order to turn around the company and make it profitable?

Readings: (see Library Instructions in the Background page)

Background Materials

Articles:

Required Readings!

McDonald's 24/7; By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling

By Michael Arndt. Business Week. New York: Feb 05, 2007. , Iss. 4020; pg. 64, retrieved at 07/22/2010 from:

http://www.businessweek.com/magazine/content/07_06/b4020001.htm

A Golden Recipee for McDonald’s Europe

Kerry Capell, Business Week (on line), New York, July 18, 2008, retrieved at 07/200/2010 from:

http://www.businessweek.com/globalbiz/content/jul2008/gb20080717_293203.htm

Please also visit the McDonald's Corporation  Website and conduct additional research!   

Helpful Tips:

* Please first read in-depth the Background Materials

* Identify key concepts (main functions of management: Planning, Organizing, Leading, and Controlling) and study them

* Read the cases in-depth and conduct additional research, if necessary

* Find facts in the case to match functions of management

* Make sure to be relate each function of management to specific facts (such as, Planning:

            vision (one example can be growth from within, or diversification into Cafe's),

            strategies (what actions does he...