Advertising

TYPES OF ADVERTISING

* Consumer advertising

* Business advertising

Consumer advertising

This is nothing but product or service advertisements directed towards the consumer. The goal of consumer advertising is to introduce or re introduce products and services to families and private individuals for dailey use and consumption. This include househould appliances, clothes, books , movies etc

Types of consumer advertising :

1) Product advertising

2) Brand advertising

3) Generic advertising

4) Range advertising

5) Retail advertising

6) Direct response advertising

1) Product advertising

This is the most common form and includes the types of product advertising

Sales advertising, clearance advertising and regular price line advertising

This is used when discounts or special prices are included, where advertising of clearance sales to get rid of old stock or what is normally offered at the normal regular price.

2) Brand advertising

Here the focus is on the brand name with no reference to the product, successful brands and their logos have became a way of life such as have a break have a kit kat.

3) Generic advertising

This involves advertising a product type. Consortia groups undertake generic advertising . eg a campaign to promote locally produced products.such as milk therefore generic adv promotes the benefits and advatages and not to promote a particular manufacturer.

4) Range advertising

Advertising arrange of products in a single advertisement eg shampoo or cosmetics.

5) Retail advertising

This is carried out by retailer and its purposes are to raise awareness about the shop ( to build corporate image). To increase store traffic and to advertisie the range of products . the media used is tv, press, radio ,poster campaigns etc. this usually appears towards the end of the week.

6) Direct response advertising

This includes teleshopping, telemarketing ,catalogues etc. it consist of advertising to...