Groupon Marketing Strategy

Introduction see appendix 1

Task 1

Groupon needs repeat customer strategy need customers to be satisfied enough so they can return again on groupon website to search for more deals, and also for business customers to retain their service through Groupon. The repetitive customer is one, who became a brand loyal and comes again whenever he/she needs to find a better deal. In order to make a customer a repetitive customer, Groupon needs to make the customer brand loyal. Therefore, keeping in view this strategy the same techniques and methods which required they are as follows:

Find a sense of belonging

This sense of belongingness ensures that customers feel part of Groupon; this will be to provide the finest quality and service to the customers, friendly staff, personalised treatment, etc. Business customers can use Groupon as platform to market their products and retain repeated customers through Groupon.

Use incentives

An effective way to retain customers is by making use of incentives or promotions that target the customer repeat purchase or return visit.

Provide a quality service product

Groupon can retain customers, through offering of a product or service of high quality in comparison to their competitors such as living social, which will allow to gain repetitive customer. A repetitive customer is more likely to make recommendations to other consumers through word of mouth which is highly effective and powerful marketing tool as is attached with trust.

Techniques for Customer loyalty

Tips to maintain satisfactory loyal customer base:

A. Identify and meet customers’ needs.

B. Interact with customers through various platforms such as internet.

C. Differentiating products offering

D. Adapt to customer needs.

E. Loyalty Card or Card Customers

Loyalty card benefits and complementary discounts; it is a technique Groupon can use to engage the customer with the brand and is a physicist and support programs for clients where they offer...