Submitted by: Submitted by raspberry2013
Views: 165
Words: 3294
Pages: 14
Category: Business and Industry
Date Submitted: 01/23/2013 10:23 PM
TABLE OF CONTENTS
Knowledge of the Business 1
Business Risks 2
Materiality 5
Planning Analytics 6
Procedures to Assess Fraud Risks 8
Evaluation of Going Concern 10
Recommendations for Litigation and Claims 10
Top 3 to 5 Laws and Regulations 12
New Accounting Standards 13
Work Cited 16
Appendix A – Analytics of Consolidated Balance Sheets A
Appendix B – Analytics of Consolidated Statements of Income B
Appendix C – Assessment of Audit Risks, Assertions, Approaches and Procedures C
Knowledge of the Business
Rogers Communications Inc. is one of the largest communications company in Canada and has three major sections in its business. These sections include wireless communication, cable television, and media.
Products and Services
Rogers offers an array of services which appeals to many Canadians. This company offers cable television, telephone services for residents, broadband internet and voice and data communications through GSM and HSPA technology platforms.
Customers
Rogers Wireless is the largest wireless provider and has over 7.1 million voice and data subscribers. In addition, Rogers Cable Inc. has an estimated 2.3 million of customers. Ninety percent of these customers reside in Ontario, New Brunswick, Newfoundland, and Labrador.
Marketing and Distribution
Rogers Inc. markets its products through Fido and Rogers retailers. There are over 3,600 dealer and retail locations that sell wireless products and service plans. Along with the retail stores, Rogers also sells products via the internet on both rogers.com and fido.ca.
Competitors
Rogers’ phones directly compete with Bell Canada’s phones. Moreover, Rogers also competes with Telus and other new emerging cell phone companies in Canada. The new and expanding companies arising include Wind mobile which offer lower-priced and flexible plans.
Business Strategy
Rogers’ goal is to increase its revenue, cash flow, and return on invested capital. Its business strategy...