Marketing

1. INTRODUCTION

The summer internship training was carried in the eNova technologies, Coimbatore. It involves the four main functional areas of an organization – Research and Development (R&D), Marketing, Production and Finance. We have two additional areas such as Human Resource (HR) and Total Quality Management (TQM). The summer internship training was made on the production department.

Production is a processes and methods employed in transformation of tangible inputs and intangible inputs into goods or services. Production is the functional area responsible for turning inputs into finished outputs through a series of production processes. The production department manages the production schedule of five products initially. As the year goes, the production department also manages the newly introduced product in the market.

The production department involves in the buy/sell capacity and the automation rating of the company’s products in the market. The increase in the production schedule, product’s capacity and the automation rating are based upon the product’s demand in the market place. The unit sales forecast was made in the production department as recommended by the marketing department.

The company’s bottom-line depends upon the effective and efficient functioning of all the departments such as Research and Development (R&D), Marketing, Production and Finance, Human Resource (HR) and Total Quality Management (TQM). The Human Resource and Total Quality Management are maintained under the department of Logistics.

2. COMPANY PROFILE

eNova Technologies is an IT services company focused on providing value-driven solutions to its global client, based on its thorough understanding and knowledge of the emerging technology domains like Web Development, Wireless and Wi-Fi. We have more than 5 years of experience in providing technology services to customers. Our vision is to help businesses excel in the Internet & Mobile Age. We aim to...