Project Guidelines

MBA-I MINI PROJECTS DETAILS

Academic Year 2012-13

Format for Mini Project

- EXECUTIVE SUMMARY

- INTRODUCTION

- OBJECTIVE

- COMPANY PROFILE

- REVIEW OF LITERATURE

- RESEARCH METHODOLOGY

- DATA ANALYSIS & INTERPRETATION

- FINDINGS

- CONCLUSION

- SUGGESTIONS

- BIBLIOGRAPHY

- ANNEXURES

Instructions: (to be strictly followed)

1) There has to be a co-relation between the objectives, research methodology analysis, and suggestions in the report.

2) Pages:- Min - 35 to Max-40

3) The Matter should be typed on A-4 size, with Times New Roman font of size 14 points for headings and 12 points for content details.

4) Bibliography (Format):

- Name of the author; (year of publication); Name of Book, Name of the publisher; Place of publication, Page no. referred.

Example: Khan P.K (2006); Management Accounting, Tata McGraw Hill; New Delhi; pp 30-39.

MBA MINI PROJECT TITLES:

1. Product strategies of private life insurance companies

2. A study on "why companies should go for outsourcing"

3. Effectiveness of advertising on real estate sector

4. Study on consumer expectations and perceptions towards consumer loans

5. Workers attrition rate at hotel industry is increasing. Study regarding this issue

6. Attrition rates at different sectors

7. Effectiveness and scope of employee referrals in the process of talent sourcing

8. Study of training needs across different industries

9. Study on creation of luxury brand

10. Strategies used to build successful Internet based customer services

11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC

12. Conspicuous consumption

13. Study of awareness and acceptability of UPVC windows and door systems

14. Opportunities of Financing the NANO's in Bangalore

15. Changing trends in FMCG industry in India

16. A study of best HR practices in service industry

17. Fundamental analysis of Indian telecom companies

18. Study of consumer behaviour in automobile industry

19....