Strategic Plan for Portland

Submitted by: Submitted by

Views: 166

Words: 1528

Pages: 7

Category: Business and Industry

Date Submitted: 01/26/2013 05:00 PM

Report This Essay

Case

Study

Portland, Oregon

Introduction

Goals

• Develop a comprehensive system for

managing, maintaining, and sharing

The people running Portland, Oregon, must be doing something right. During the

past several years, this city, at the junction of the Columbia and Willamette Rivers,

geographic data.

• Increase efficiency by eliminating redundant

data and effort related to data maintenance.

• Standardize on a single software platform.

has been singled out by magazines and other news organizations in a number of

categories.

• Increase value of services provided to

citizens by enabling one-stop access to

CNN and Money and Outside magazines all recently named Portland one of the best

citywide data.

• Provide city staff easy access to critical

business data via enterprise solutions.

Results

places to live in the United States. It is also a nice place to visit; CNN, Money, and

Travel & Leisure rated it among the top 10 places to vacation.

Meanwhile, Walking magazine rated it as one of the nation’s top cities for walking.

• Developed the ability to support missioncritical operations and make better informed

decisions

Throughout the 1990s, Bicycling magazine consistently rated the city among the

nation’s most “bicycle-friendly.” In 2001, it received the magazine’s top honor, being

• Large cost-savings over nonenterprise

named the best city in North America to ride a bike. All of this walking and biking

approach in the millions of dollars

must have been part of the reason that Fit magazine called it “FitTown, USA,” Men’s

• Provides city staff and public with fast, easy

access to information via a single source

• Laid the groundwork for successful data

Fitness rated it one of the Top Ten Fittest Cities, and Health magazine named it one

of America’s Fittest Cities for Women.

sharing with external agencies and business

partners

The news media also cited Portland for its small business development...