Cango

Analysis Report of CanGo

Veronica Perla

BSN460ON

Senior Project

Dr. John Martin

September 7, 2009

Overview

CanGo is an Internet startup company that retails an exciting array of products and services, ranging from books and videos to online gaming, and prides itself on providing the best customer service in terms of product delivery and support. The company’s Web site is fun and easy to use; employing the latest technology in Web site development, product innovation, and services is how CanGo strives to provide their customers with the most exciting entertainment.

The majority of CanGo’s customers are the Gen-Xers and the Gen-Yers, who enjoy the latest in online gaming and entertainment. Under age, consumers (under 18 years of age) are serviced responsibly by requiring adult permission for online purchases.

CanGo strongly values its employees and customers. The company best serves its employees by involving them in decision-making, staff training, and development. CanGo believes that keeping their employees motivated and working at their full potential can translate into the best customer service possible.

There is a growing trend that CanGo has identified within the gaming industry that will be utilized to bring the company added success. This growing trend is online gaming. CanGo wants to become a leader of the online gamming market. The hope of the company is to become

A practical question is asked, “What is going to help us grow”?  

The Cango team discusses the possibility of branching out to be competitive.

Observation 1 (Branching Out)

In order to keep up with the ever evolving business world, Cango must venture in to new unchartered territory; this is a challenge for any business.   Cango idealizes engaging in e-books or other e-businesses.   This approach is a digital mirror to the concrete goods consumers are accustomed to.   Cango realizes that books, cd’s or other handheld devices are becoming less compatible with lifestyle. Cango also...