Match Making Market Research Report

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Category: Business and Industry

Date Submitted: 01/29/2013 10:09 PM

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1. Intention for matching making service is low, most important reason to use a matching service is to expand social network

2. Duration of event: most preferable 2 hrs(33) 3hrs(10)

3. Age group: 20-30 (39), 31-40 (11)

4. Size: small group

5. Event: fine dine>HH/BBQ

6. District: KLN>HKI>NT

7. Date: Fri(23)Sat(25)

8. Best communication channel : email (32)

9. Education level: Above tertiary

10. Nationality: HK(39)China(10)other(1)

11. Preferred price for service:

price of individual service |

| | Frequency | Percent | Valid Percent | Cumulative Percent |

Valid | $500-1000 | 33 | 66.0 | 66.0 | 66.0 |

| $1001-3000 | 9 | 18.0 | 18.0 | 84.0 |

| $3001-5000 | 3 | 6.0 | 6.0 | 90.0 |

| Other | 5 | 10.0 | 10.0 | 100.0 |

| Total | 50 | 100.0 | 100.0 | |

price of group service |

| | Frequency | Percent | Valid Percent | Cumulative Percent |

Valid | $300-500 | 30 | 60.0 | 60.0 | 60.0 |

| $501-800 | 10 | 20.0 | 20.0 | 80.0 |

| $801-1000 | 3 | 6.0 | 6.0 | 86.0 |

| $1001 or above | 1 | 2.0 | 2.0 | 88.0 |

| Other | 6 | 12.0 | 12.0 | 100.0 |

| Total | 50 | 100.0 | 100.0 | |

12. Career count:

career |

| | Frequency | Percent | Valid Percent | Cumulative Percent |

Valid | Finance | 7 | 14.0 | 14.6 | 14.6 |

| Advertising/Marketing | 29 | 58.0 | 60.4 | 75.0 |

| Professional | 3 | 6.0 | 6.2 | 81.2 |

| Civil Servant | 2 | 4.0 | 4.2 | 85.4 |

| other | 7 | 14.0 | 14.6 | 100.0 |

| Total | 48 | 96.0 | 100.0 | |

Missing | System | 2 | 4.0 | | |

Total | 50 | 100.0 | | |

13. Monthly income count:

monthly income |

| | Frequency | Percent | Valid Percent | Cumulative Percent |

Valid | 10000 or below | 7 | 14.0 | 14.9 | 14.9 |

| 10001 - 15000 | 6 | 12.0 | 12.8 | 27.7 |

| 15001 - 20000 | 6 | 12.0 | 12.8 | 40.4 |

| 20001 - 25000 | 8 | 16.0 | 17.0 | 57.4 |

| 25001 - 30000 | 6 | 12.0 | 12.8 | 70.2 |

| 30001 - 35000 | 4 | 8.0 | 8.5 | 78.7...