Internal and External Factors of Yahoo Corporation

Yahoo Corporation Company

Company overview

Yahoo incorporated as an internet service provider that serves both individual users and business users internationally. Yahoo Corporation was founded by David Filo and Jerry Yang in the year 1995. Yahoo is currently headquartered in Sunnyvale, California. Yahoo started its commencement from the year 1995 (About Yahoo, 2008). The Yahoo Corporation has developed itself as a multifaceted brand that serves the internet users globally.

It has also become the world’s largest global online network of integrated services. Yahoo has become one of the leading computer programs on the World Wide Web. Initially, Yahoo Corporation had 500 million users that visited the sites every week. The company has office locations in Europe, Latin America, the Asia Pacific, Canada and the United States. In year 1996, the corporation went public on NASDAQ (About Yahoo, 2008).

SWOT Analysis

The external environment includes all the factors outside the organization which provide opportunities or pose threats to the organization. The internal environment refers to all the factors within an organization which impart strengths or cause weakness of a strategic nature (About Yahoo, 2008). The environment in which an organization exists can be, therefore defined as the opportunities and threats operating in the external environment apart from the strengths and weakness existing in the internal environment. A systematic approach to understand the environment of Yahoo is the SWOT analysis.

Internal Factor Analysis (IFA) of the Yahoo Corporation

* Strengths: The strength is an inherent capacity which an organization uses to gain a strategic and competitive advantage. The strengths of Yahoo Corporation are: Yahoo Corporation has beaten Google in the mobile market. It has more appurtenant products as compared to its competitors. It has strong brand recognition and can be accessed easily by anyone. It focuses on affiliated advertising for large...