Marketing Management

Week three assignment one

Title : Company Introduction, Market Segmentation, and Product Positioning

Course Title : MKT 500- Marketing Management

Date : 01/25/2013

Assignment 1: Company Introduction, Market Segmentation, and Product Positioning. 

1. Write a detailed company background. Address the following items at a minimum for full credit:

E6 Energy- fuel for life is designed to give you healthy energy. E6 Energy was founded by James Emery in 2004, and it’s through his hard work and unlimited energy that motivated his team to develop a wonderful product line with unlimited potential. E6 energy is based in North America with over 20,000 retail locations nationwide. The Company is dedicated to make E6 the “Best energy drink in the world” with better value, better ingredients, better taste and a better life. E6 comes in two varieties: E6 6 -hour energy shots and E6 energy strips. Plus, E6 really works; each 2 oz. bottle or two strip serving is packed with essential B-vitamins, nutrients, found in healthy natural fruits, meats and vegetables. What it does NOT contain is sugar, calories, or herbal stimulants. E6 energy is made from grapes, berries and peaches which are favorite fruits for most people in America. This is the main reason of our business creation; our company will always pursue the health being of our customers in return for high profit.

2. Create a strategic mission.

Our company’s mission is to make the best energy shots and strips in the world with better value, better ingredients, better taste and a better life. We want to make our customers happy by giving them a healthy and energy drink throughout the day. Our goal is to expand our business to other countries outside USA with quality products.

3. Determine and decide at least one foreign market for the product. Provide your rationale for this market.

Grapes, berries, and peaches are fruits that are liked by many people, and everybody wants to be energetic at work, therefore, we...