Assignment 2 Competitive

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Assignment 2: Competitive Strategy

Bus 508

Alexandria Canty

Nov. 2012

Dr. Ann Pohira-Vieth

Assignment 2: Competitive Strategy

Determine How Each Corporate Culture Differs from the other:


Google was founded in1998 by Larry Page and Sergey Brin and was incorporated in September 4, 1998. Beehtolshein the co-founder of sun microsystem backed page and bin with $100,000. Google originated from the word googol. The mission is to organize the world’s information and make it universally accessible and useful. Google has grown to serve over hundreds and thousands of users and customers around the world.

There are 10 things that the company believes in.

1. Focus on the user all else will follow.

a. The company focus on providing best experience possible whether designing a new internet browser, a new tweak to look at the homepage. Google take great pride to ensure that the customer is ultimately serve rather that their own internet goal or bottom.

2. It is best to do one thing really well

b. With research group, Google focus exclusively on solving and searching for problems. Google has been able to solve complex issues and provide continuous improvements to a service that already makes finding information fast for millions of people.

3. Fast is better than slow:

c. Time is valuable so when seeking information over the Web and the customer wants it right away, Google aim to please.

4. Democracy on the web works:

d. Google search works because of the realization of individuals posting links on the website to determine which other site offer content of value.

5. The person do not need to be at a desk to seek answers:

e. Mobile has increased in the world and people want access to information wherever your location may be. That is needed and new technologies and solution for mobile service help people all over the globe.

6. A person can make money without doing evil:

f. Google is a business; revenue generated...