Communication in Business

Communication is the heart of business.

Your business is your big idea – your vision - made tangible as products and services, processes and people interacting with other people called customers.

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Generic Business Model

Your success depends on how clear and powerful your vision is – and how well you communicate it.

You need to create the right story and the systems and products to back up the promise you make to your customers.

You have to communicate with and motivate two distinct groups of people.

* People you want to buy from you – this is called marketing.

* People who you need to do the work to make the first group happy – this is called leadership.

But it’s the same story. Congruency leads to trust and trust leads to smooth running operations.

Getting this right means listening. It’s no accident that you have 2 ears and one mouth. That’s the proportion you need to use.

So this site will tell you about some of the tools that we have found useful in learning to communicate in our own businesses – and which could well transform the way you run yours.

Reasons for Poor Communication in the Workplace

As workplaces become more diverse, the need to communicate properly becomes more important. Communication between managers and employees, across departments, between customers and employees and between employees and vendors are all essential to how a business operates on a day-to-day basis. Even though communication is recognized as a key to a successful work environment, companies often struggle with poor communication in their workplaces.

Lack of Leadership

Employees look to their employers for direction, but when management lacks leadership abilities, it can stunt the growth of a company. As a result, it has a negative impact on communication in the workplace. An employer who can't lead hesitates when giving instructions to employees and is...