Social Networking

John Bench

Professor Cincinnati Red

Marketing 101

15 October 2012

An Introduction: Uses of Social Media in Marketing

Today, the Social Networking phenomenon has reached the worlds audience while becoming the most important social networking platform. This social networking paradigm shift has created a new social movement. The social networking platform has the ability to deliver and receive valuable facts and information about any subject or product. The communication channel has the ability to deliver communication and information 24/7 to all the social networks in real time. We see hugh opportunities of these two technologies-social networking and unified communication (Senot, 20). The marketing community quickly realized the power and influence of social networks because they collect the consumer’s buyer behaviors. This new way of communication has totally changed the world because the marketers need new strategies that deliver products to consumers using multiple media outlets. The social networking platforms have changed the entire world with groundbreaking participation from consumers around the world. This is just as innovative as CNN providing 24 hours news coverage all over the globe, while other networks were reporting two times per day. The social networking platform has an extremely popular communication channel that will exceed all expectations into the future. The social networking platform allows the user to set-up their own profile at no cost. The consumers can set-up fanpages, webpages, and websites with their own specifications and interests. The social networking sites like Twitter and Facebook has become extremely popular, since it makes it possible for consumers to communication with friends, families, or businesses. The social network platform also provides the consumer option to add their hobbies and interests while establishing meaningful relationships with new and old friends.

Social Networking has exploded into the lives of...