Excel中的Normdist

1. Background

2. Oil price & Stock price

http://finance.yahoo.com/echarts?s=AAMRQ+Interactive#symbol=aamrq;range=20000601,20121001;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=undefined; stock price chart

http://finance.yahoo.com/q/hp?s=AAMRQ&a=05&b=1&c=2000&d=09&e=5&f=2012&g=m&z=66&y=66 stock price

http://inflationdata.com/Inflation/Inflation_Rate/Historical_Oil_Prices_Chart.asp

http://inflationdata.com/Inflation/Inflation_Rate/Historical_Oil_Prices_Table.asp oil price chart

历史事件：http://www.wtrg.com/prices.htm

3. SWOT Analysis:

American Airlines, Inc. (AA) is a major airline of the United States[9] and is the world's second-largest airline in passenger miles transported,[10] passenger fleet size, and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas, adjacent to its largest hub at Dallas/Fort Worth International Airport. American operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia/Pacific and the Caribbean.

Strengths

* Leading global entertainment & content company

* Robust operational capabilities with strong market share

* Strong diversified portfolio

* Brand equity - MTV, BET, etc

* Reach - MTV reaches more than 500 million consumers worldwide

* Growing bottom line 

Weaknesses

* RealNetworks performance has lagged compared to other companies' success in the same arena

* Generally lagging in online growth & innovation 

Opportunities

* Mobile integration with music and video services

* Online growth

* Further music consolidation & future acquisitions

* Strategic alliances

* Capitalizing on growth of HDTV 

Threats

* Online competitors who are more fragmented but faster to react and typically very innovative

* FCC regulation

* US economic slowdown...