Paypal Case Study

CaseStudy-Exer-1-PayPal Date: Nov 09, 2005 Page 1 of 18

Multimedia University, Cyberjaya

TMI-3411 Multimedia Information Strategic Planning (MISP - WRY)

Trimester 2, Session 2005/2006

CASE STUDY – Group Exercise 1

Part A. Read the information about PayPal on the next page and the answer

the following questions:

Q1. What does PayPal do?

Q2. What are the core components of the PayPal business?

Q3. How does PayPal make money?

Q4. What are the ethical issues raised in how PayPal collects and disburses

funds?

Q5. What are the complaints brought by some PayPal users about the

service?

Q6. Is the claim that the company is acting in an unethical manner fair?

Q7. In what ways could PayPal improve the management of its service?

Part B. For strategic planning answer the following generic analytical

questions. The company below refers to PayPal.

QSP-1. What business is the company in? What is it related but not in?

QSP-2. What value does the business provide to the customer?

QSP-3. What are the most important issues facing the business?

QSP-4. What are the apparent problems?

QSP-5. Are the apparent problems the real problems or only symptoms of the

real problems?

QSP-6. Your recommendations. On first reading what do you think the

company should do?

QSP-7. What are the possible problems you anticipate will arise with your

suggested recommendations?

QSP-8. What are the characteristics of the environment that the company

operates in?

QSP-9. What are the characteristics of the industry that the company is in?

QSP-10. How does the company compare with other similar companies?

CaseStudy-Exer-1-PayPal Date: Nov 09, 2005 Page 2 of 18

INFORMATION FOR CASE STUDY

Company: PayPal

1. About PayPal

Founded in 1998, PayPal, an eBay Company, enables any individual or business with

an email address to securely, easily and quickly send and receive payments online.

PayPal's service builds on the existing financial infrastructure of bank accounts and

credit...