Amsoil Lube "N" Go Marketing

AMSOIL Lube “N” Go

Henry Knipschild

Keller/DeVry University

AMSOIL Lube “N” Go

Henry Knipschild

Keller/DeVry University

AMSOIL Lube “N” Go Marketing Plan

AMSOIL Lube “N” Go Marketing Plan

Table of Contents

1.0: Executive Summary3

2.0: Situation Analysis 4

2.1: Market Summary4

2.2: SWOT5

2.3: Competition……………………………………………………………………………………………………………………………….…7

2.4: Product Offerings………………………………………………………………………………………………………………………….8

2.5: Keys to Success……………………………………………………………………………………………………………………………..8

2.6: Critical Issues…………………………………………………………………………………………………………………………………9

3.0: Market Strategy……………………………………………………………………………………………………………………….…10

3.1: Mission………………………………………………………………………………………………………………………………………..11

3.2: Marketing Objectives…………………………………………………………………………………………………………………..12

3.3: Financial Objectives…………………………………………………………………………………………………………………….13

3.4: Target Markets……………………………………………………………………………………………………………………………14

3.5: Positioning…………………………………………………………………………………………………………………………………15

3.6: Strategies………………………………………………………………………………………………………………………………….16

3.7: Marketing Mix………………………………………………………………………………………………………………………….17

3.8 Marketing Research…………………………………………………………………………………………………………………..18

4.0: Controls……………………………………………………………………………………………………………………………………19

4.1: Implementation………………………………………………………………………………………………………………………..20

4.2: Marketing Organization…………………………………………………………………………………………………………….21

4.3: Contingency Planning………………………………………………………………………………………………………………..22

5.0: Conclusion………………………………………………………………………………………………………………………………..22

Charts……………………………………………………………………………………………………………………………………………..23

References………………………………………………………………………………………………………………………………………24

1.0 Executive Summary

This marketing plan is a detailed plan on how AMSOIL Lube “N” Go (ALNG) will be a new and inventive way of giving consumers choices when it comes to the care and...