Green Marketing

There are several companies that have gone “green” in the years past and the present. Many companies are finding new ways to catch on to the trend and some are seizing the opportunity to make a quick buck. Products such as biodegradable plastics have been picked up to be popular. There are also cosmetic companies who have been trying to be more eco-friendly, making handles on their make-up brushes out of recyclable material. Many are trying to get a piece of the “green” action. One of the many products that have been picked up by many companies, including GE, has tried to make an impact in the everyday household; this product is the energy-saving light-bulb. All though this product has made great strides towards helping the environment it has still not yet picked up its’ much wanted and needed speed. The regular light-bulb is still the average households daily buy. I believe this to be true for a few reasons. One being, a lot of households are not educated to the benefits that it could provide. When purchasing the product at a store, the product itself is actually more expensive than the regular bulb. A consumer purchasing the product might automatically think, ”Hey, a light-bulb’s, a light-bulb,” and settle for the less expensive product. All the way along not realizing that in the long run, the more expensive will actually save him money in electric bills down the road. Another reason might be that the some of these bulbs can actually be quite harmful if damaged or broken. There is actually a long process as to how to take care of it once it has been broken. The process includes opening the windows and letting the house ventilate for 30 minutes. This might be something that could end up worrying the consumer out of buying that kind of a harmful product. After everything though, the products are just going to get better; practice make perfect after all. The mistakes or cons of a product are going to improve or get fixed completely and we will continue to try and...