Pinciple of Economics

In the beginning, the bottled water is defined as drinking water packaged in plastic containers and was regulated by national and local agencies. The bottled water usually can be seen worldwide in any shop, any restaurant and etc.

In general, the global bottled water industry has become very profitable in the past ten years. Huge multinational companies currently make billions of dollars on water they simply extracted from the earth，a label was slapped on and sell at competitive prices. Some examples of these companies include: Aquafina (Pepsi), Dasani (Coke), Perrier (Nestle), Evian, and Fiji Water among hundreds of others.

There is a graph show a distribution of bottled water market.

Bottled water consumption has grown exponentially over the past ten to fifteen years. This growth has taken place globally, but particularly in Europe and North America. The bottled water industry has literally created its own water culture. For example, when one enters a gas station, grocery store or a restaurant in any country of the world, one is bound to find at least a few different brands of bottled water. Bottled water is somewhat less likely to be found in developing countries, where public water is least safe to drink. Many government programs regularly disperse bottled water for various reasons. Distributing small bottles of water is much easier than distributing large bulk storages of water. Also contamination from large water storage containers is much more likely than from single 12-20 ounce bottles of water. Therefore, there is a big improvement in bottled water market.