Apple Iphone 5: the Effects of the Internal, Micro and Macro Environments on the Success of the in Iphone in the Uk

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Apple iPhone 5 Report

Assessing and analysing Apple’s iPhone 5’s potential success in the UK

Contents

Page:

Executive Summary 3

Introduction 4

Method 6

Analysis and Interpretation

i. The Internal Environment 7

ii. The Micro-Environment 8

iii. The Macro-Environment 10

Conclusions 11

Recommendations p 12

References...