Small Business Management

Affordable home made pastries and sweets

Business idea: The idea of finding the best product for the right price has always kept my mind busy; it cannot be that hard is what I always thought.

My idea is inspired by the fact that my family truly makes the best food I have ever tasted and the fact is, both me and every friend who tasted that food had enjoyed it and found it unique, healthy and delicious which means that anyone else would enjoy tasting that food.

Although I do enjoy everything that’s made by my family yet my focus on this business plan will be on a specific type of food due to my believe that the selected type of food can be very efficient form, cost control, efforts to make the actual product and marketing such a product. To be specific the type of homemade food I am referring to is: meat and vegetarian pastries, traditional and non-traditional sweets.

The idea seems very easy to implement with minimal efforts required, yet it has many challenges such as competition, high cost, consumer trust and basic materials pricing. In our city Halifax only we have at least more than 400 restaurants, which show the level of competition in such a small city. Competition which is a major cause in price reduction that leaves the investor with little room to manoeuvre around the price between the cost and the profit that can be made to ensure the growth of such a business.

Another challenge is the consumer trust, although all Canadian small businesses are governed through the government which requires testing and knowledge of the safety and health regulations, yet gaining the trust of your targeted customers is another challenge that you will face as most of your consumers will have some doubts about how were these homemade products made or were they made according to the regulations set by the government or not? This of course affects the level of consumption thus your profit.

This business targets different types of customers such as, businesses...