Ibm Business Paper

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Team 6

Tim Baden

David Borghaerts

Marco Koghee

Bert Rijke

Table of Contents

1) Executive Summary

2) Preface

3) Introduction

1. Project Background

2. Problem statement

4) DESTEP Analysis

I. DESTEP Russia

i. Demographical factors

ii. Economical factors

iii. Social and cultural factors

iv. Technological factors

v. Ecological factors

vi. Political factors

vii. Opportunities and Threats

viii. MaBa analysis

II. DESTEP India

i. Demographical factors

ii. Economical factors

iii. Social and cultural factors

iv. Technological factors

v. Ecological factors

vi. Political factors

vii. Opportunities and Threats

viii. MaBa analysis

III. DESTEP China

i. Demographical factors

ii. Economical factors

iii. Social and cultural factors

iv. Technological factors

v. Ecological factors

vi. Political factors

vii. Opportunities and Threats

viii. MaBa analysis

5) Competition

6) Conclusions

7) Strategy and recommendations

Appendix I Interviews

Appendix II Compound annual growth rate

Appendix III List of resources

Appendix IV Russia’s share of world publications

Appendix V Challenges in doing business in the RIC countries

Appendix VI MaBa Analysis models

1) Executive Summary

In the emerging RIC countries is, in comparison to...