Micromax and Its Growth

My response to this eye opeining article in forbes india february edition:

"The story is quite impressive. And I am firm believer in Indigenous entrepreneur much more than, what we are seeing. However, please don’t get carried always with last two years performances of any company. Companies like MicroMAX, who has gained its major market share through government game changer policy, "Banning mobile phones without IMEI number" which eventually helped the Micromax to gain this rosy 6% and sent the Chinese mobile smugglers on back foot. But Micromax should not forget that there similar copycat are there and their plans may outnumber Micromax number in next two year. It is obvious as per any game theory analyst prediction.

No doubt over the growth in two years is impressive, but we should not forget the service quality is matching at all with expectation. Even though today Micromax controls 6% market share and competing with Nokia and Samsung (so called). I would like to suggest all gentlemen at top to take strategic move from here onwards. Otherwise by ready to see PE money eroding your company value and ending up in distress sale!

These remarks are my personnel observation and no conclusion should be drawn, thanks

viveksuman.wordpress.com"

Micromax Mobile Advantage

In two years, Micromax made its mark in the Indian mobile handset market dominated by Nokia. Now it’s ready to take on the leader

by Rohin Dharmakumar | Feb 27, 2010

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In two years, Micromax made its mark in the Indian mobile handset market dominated by Nokia. Now it’s ready to take on the leader

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Micromax Mobile Advantage

Image: Madhu Kapparat for Forbes India

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