Bigbaazar

Questionnaire

Dear Respondents,

I B S PATIL student of MBA IV semester ,BEC DOMS BAGALKOT have undertaken a project titled “Effectiveness of Promotional offers” at Big Bazaar, belgaum. Hence I request your kind co-operation by sparing your precious time in answering the following questions and providing information.

(Please mark⎫)

1) Are you aware of promotional offers at Big Bazaar? (If No, please go to question No. 3)

Yes ♦ No ♦

2) If yes, what was the mode of communication?

TV ♦ News Paper ♦ Hoardings ♦

3) Did you notice/ hear about the promotional offers today?

Yes ♦ No ♦

4) How frequently you visit Big Bazaar

Occasionally ♦ Once in a month ♦ Once in a week ♦

Daily ♦ As and when required ♦

5) The Promotional offers at Big Bazaar are attractive and induce me to make a purchase?

Strongly Agree ♦ Agree ♦ Neither Agree/ Nor Dis-agree ♦ Dis-agree ♦ Strongly Dis-agree ♦

"jeeten bankar"

6) For which range of products/brands you expect promotional offers? (Please Rank from scale 1being high to 4 being lowest)

Clothing ♦ Groceries ♦ Electronic items ♦ Furniture ♦

7) Have you availed any offers during your recent visits? (If No, please go to question No. 9)

Yes ♦ No ♦

8) What did you opt for?

Discount offer ♦ Free offer ♦

9) Do you communicate offers at Big Bazaar to your friends/relatives?

Yes ♦ No ♦

10) Where do you find the following better (please mark⎫)

At Big Bazaar At other Retail shops

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