Amazon

B2C and B2B Marketing Comparison

Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs.

Often, B2B sites are more informational and technical. There is less branding, or at least a different kind. It is not so much an emotional connection as an intellectual connection. B2C sites are more entertainment. They often change with promotions and products, and are made simpler for ease of navigation for the common user.

The major characteristic of B2B is that companies attempt to automate the selling and buying processes in order to improve it. The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of distributors, wholesalers and dealers.

The difference in marketing is that a B2B seller t...

Here in this paper I will explain how marketing differs on a B2C site compared to a B2B site. First let me explain the difference between B2C sites compared to a B2B sites. A B2C site is defined as a consumer shopping on the Web, often called business-to-consumer (or B2C). B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process. The ultimate goal is the conversion of shoppers into...