Sample Marketing Plan for Fressen Catering

Fressen Catering

Marketing Plan

1234 S. Highway 191

Philadelphia, PA 23437

(830) 656-7363

Prepared By:

Michael Fox

Eastern Arizona College

Small Business Development Center

615 N Stadium Ave.

Thatcher, AZ 85552

(928) 428-8590

Michael.fox@eac.edu

Table of Contents

Table of Contents 2

1.0 Executive Summary 2

2.0 Current Situation 2

2.1 Location 2

2.2 Target Market Description 3

2.3 Market Demographics 3

2.3.1 Geographics 3

2.3.2 Demographics 3

2.3.3 Behavior Factors 4

3.0 Competitor & Issues Analysis 4

3.1 Competition 4

3.2 SWOT Analysis 4

3.2.1 Strengths 4

3.2.2 Weaknesses 4

3.2.3 Opportunities 5

3.2.4 Threats 5

3.3 Critical Issues 5

4.0 Marketing Strategy 5

4.1 Mission 5

4.2 Marketing Objectives 5

4.3 Target Marketing 6

4.4 Positioning 6

4.5 Marketing Mix 7

5.0 Budget 8

Executive Summary

Fressen Catering is a kosher catering company that serves the Philadelphia market.  Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Most people make the incorrect assumption that kosher means ordinary, boring food.  This assumption prevails throughout the Jewish community so there is not much demand for new offerings.

Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options.  Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11.

Current Situation

1 Location

Fressen Catering will be located at 1234 S. Hwy 191 in Philadelphia. This location is ideal because it provides easy access to the community we will serve. It is centrally located and has easy access to all of the...