Unit 9 Assignmnet

Car Show for the Ages

This past Sunday I attended the West Palm Beach Exotic Car Show. It had been quite sometime since the last time I went to one of these and this was the first time that I had got to a car show of this caliber. The setting is perfect for an event of this scope. With the backdrop of the Intercostal waterway in WPB, the stage was set for peacocking at the highest levels. As we walked toward the event from my parked car the first thing I saw was a row of red Ferarri’s. When I say row of Ferrari’s I mean 8 Ferrari’s. The expectation had been set right from the beginning.

I have lived in South Florida for 15 years so to one degree or another I have become desensitized by opulence rolling down the street. What made this event more interesting was that I my daughter and her husband who live in the Midwest were visiting and were with me at the show. It was great for me as it helped me to re-see with new eyes. My son-in-law’s mouth was agape the moment we saw those red Italian beauties.

This event brought people of all ages but didn’t bring a large diversity of ethnic backgrounds. West Palm Beach is pretty affluent but South Florida carries a lot of diversity that was not represented fully on Sunday. I can speculate on the turnout could be based on the lack of publicity or circulation. I stumbled upon this event by accident so it is possible that it was promoted that way intentionally. As in the people who they want there are already in the know.

Sunday was the final day of the 7-day event. It was “family day” and free to the public whereas the other days cost $75 a ticket. On Sunday I did wonder to what end were these cars here. They mostly were not for sale, very few people were selling services and I could only deduce that whatever business matters attracted them to this event, may have been conducted during the week.

This show brought a heavily weighted male audience that the median age landed in the 40’s. I noticed that...