Corporate Social Responsibility Marketing Strategy or Integrated Part of Business

Corporate Social Responsibility

Marketing strategy or integrated part of business

Table of Contents

ABSTARCT ……………………………………………………………………… 1

INTRODUCTION ……………………………………………………………….. 2

DESCRIPTION ………………………………………………………………….. 4

CASE CONTEXT ….............................................................................................. 8

METHODOLOGY …………………………………………………………….. 12

LITRATURE REVIEW……………………………………………………….. 13

OBJECTIVES AND ACTION TAKEN ………………………………………. 15

LESSONS LEARNED ………………………………………………………… 18

CONCLUSION AND RECOMMENDATIONS ……………………………... 19

Abstract

The European Commission has put forward a simpler definition of CSR as “the responsibility of enterprises for their impacts on society”.

In the current scenario of a highly turbulent and a competitive market, a company thrives to be in the market place by maintaining and gaining its reputation among the stakeholders. In order to be in the market among the completion, the corporates have identified the corporate social responsibility as an way to keep them in the market as a player. Present scenario witnesses of about 80 % of the fortune 500 companies engaged in addressing their corporate social responsibility initiative in their websites with a pervasive belief that by engaging in those activities they can gain a better reputation. Csr has been viewed in 2-d manner as social cause and as a marketing toolbox. Corporate social responsibility as a social cause it is been viewed as an act that satisfies the social needs beyond the legal obligations of a firm and as a key component in the marketing tool because it responds to consumer expectations, improves corporate performance and reputation and at the same time helps worthy causes. Even though the companies incorporate the corporate social responsibility initiatives into their business strategy, to our knowledge, based on a little analysis have addressed the relative effects on increase consumer identification with the company...