Punarthan - Csr

ALIVE Ltd. |

PUNARTHAN |

A CSR Initiative – Business Plan |

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Prepared By :

Name: Ed Rodriguez

R. No.: 1634

Prepared By :

Name: Ed Rodriguez

R. No.: 1634

ALIVE LTD. – THE COMPANY

The Journey to Success is about the choices one makes at critical points during one’s life. No different is condition of “ALIVE Ltd.”. “ALIVE Ltd.” is part of India’s growing Chemical Industry. With an aim to one day be a front runner in both R&D and marketing of its products the company wants to set the base for strong social commitment towards the mass. After capturing a decent enough proportion of the market share over a span of a mere 7 years of its existence the company is looking to further strengthen its contribution towards society.

After an exhaustive debate as to which field to address the company has decided that it would re-kindle its effort towards the betterment of public healthcare services. The decision was reached due to a tri-factor advantage. First, being in the chemical business the relation to health care did not seem to stray from the companies vision “Healthier leads to Wealthier”. Secondly it would be easy to utilize resources of the company as research into this field would be beneficial to the direct and indirect activities of the company. Thirdly the state govt. had supported previous activities that aimed at improvement of healthcare facilities within the state.

The activities in healthcare work towards improving and maintaining individual and community health. It goes without saying that these activities collectively termed as “Punarthan” include proactively seeking out the health needs of the community and addressing those needs through the strategic growth of programs and services.

PUNARTHAN – A NEW LIFE

Developing and communicating a comprehensive CSR strategy takes time, commitment, focus, and designated people and financial resources. It requires commitment from the executive officers on down to every...