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If Halcyon Fields wishes to be a multinational organization, it needs to examine the pros and cons of its globalization strategies; two in particular are its outsourcing and strategic alliance with other companies. Halcyon Fields needs to develop set management functions (figure 1) that will provide the groundwork for its multinational development.

Outsourcing with a large French food processing company to use Halcyon’s formulas, packaging, name, etc. to market and sell Halcyon Fields branded products in France. According to Pearson Custom Business Resources (2011) this is defined as the process of moving a value creation activity that was performed inside an organization to outside where it is done by another company (p.353). A major pro with outsourcing is that Halcyon Fields still controls the company; they are just subcontracting out the work to a French Firm in order to help the company expand its global market while still maintaining control of the company. This pro leads directly to a con; if Halcyon Fields has its headquarters in one country, and is trying to market specific products in a host country it will face opposition from the community. In order for Halcyon Fields to do well it needs to invest in the local community as far as technology advancement, community and jobs. Each element helps contribute to socioeconomic progress, and the public’s attitude toward the company. This can lead to another con for Halcyon Fields, but if approached in the right way it will be a pro, Halcyon Fields needs to remember that the that a host country has its own culture, beliefs, and values. In order to be successful in these host countries, multinational companies like Halcyon Fields have a global mindset, and recognize and adapt to these cultural differences.

A strategic alliance with another company to build a new yogurt processing facility in France to market and sell both products. According to Pearson Custom Business Resources (2011) is an agreement that...