Mkting

PRODUCT: Minute Maid

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By:

“We market more than 500 brands and over 2,800 beverages products in more than 200 countries globally, giving consumers a choice of still or sparkling beverages that refresh, hydrate, energise or nourish.”

Executive Summary:

Table of Contents

Company Mission

Company Vision

Product Line

Situational Analysis

External Environment – Competitors Situation

Competitor 1

Competitor 2

External Environment – Economic Situation

Demographics

Economical Environmental Factor

Political & Legal Situation

Changes in Technology

Sociocultural Trends

Customer Environment

Internal Environment

SWOT Analysis

Marketing Plan

Marketing Mission Statement

Marketing Objectives and Goals

Perceptual mapping

Primary Target Market

Marketing Mix – 4Ps

Marketing Implementation

Action Program

Evaluation and Control

Financial Analysis

Conclusion

Company Mission

Coca-Cola, the parent company of Minute Maid are inspired by an enduring mission which is

• To refresh

• To inspire

• To create

“To refresh” expresses the company’s aim to refresh the world in body, mind and soul.

“To inspire” expresses the company’s aim to inspire moments of optimism through their brands and their actions.

“To create” expresses the company’s aim to create value and make a difference in everywhere that the company engages.

Company Vision

Coca-Cola ‘s vision is aspire to be the most respected company in the world by

• Refreshing the world

• Being a truly global company

• Leading with humble confidence

“Refreshing the world” expresses the company’s aspiration to be invited into the daily lives of people and to be trusted to refresh their mind body and soul.

“Being a truly...