Defining Marketing

Defining Marketing

MKT/421 Marketing

September 10, 2012

Defining Marketing

Defining Marketing

Marketing plays a vital part in organization or business; it is more than selling or promotion of products. Satisfying customers falls within the marketing arena. The purpose of this paper is to define marketing using three different sources including adding my opinion, defining the importance of the marketing in organizational success and providing three examples supporting the importance of marketing in the business world.

Marketing Definition

According to Perreault, Cannon, and McCarthy (2009), marketing is defined as the performance of activities that seek accomplishment of an organizations or company’s objective through anticipating client or customer needs by making sure the goods and services coming from the producer are established correctly. Nonprofit or profit organization falls within the marketing aspect, even though most operated under the profit category (p. 7). Another definition of marketing is the process through which goods and services move from concept to the customer. Through the coordination of the four P’s such as identifying the selection and development of product which will determine the price an organization or company will set up (Business Dictionary, n/d)

Last definition of marketing “is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Keefe, 2008, p. 1). In my opinion, marketing goes further than just the exchange of offering or sales. It is surrounded by all different angles because all businesses and not businesses such as political candidate market themselves to the public. This is how the public can learn about these candidates as well as businesses that have something to offer to people. Without marketing it is impossible for people to learn more about each businesses and political...