Starbucks

Mission Statement

Starbucks is a corporation that sells specialty coffee. The company’s mission statement is “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Starbucks is dedicated to distributing quality beverages while creating a human connection.

Core Competencies and Competitive Advantage

Starbucks has several core competencies that give the company a competitive advantage. They supply superior products as well as great customer service. The environment is well suited for small business meetings and social connections. When customers go to a Starbucks they are greeted with a smile in a welcoming atmosphere. In addition, customers are able to receive exceptional service in a timely manner. Starbucks has developed a strong name brand along with a variety of flavors that has given them a competitive advantage over other companies. They have been consistent with their customer service and better-quality coffee. The building blocks that Starbucks rest on are superior efficiency, quality and responsiveness to customers.

Fortune 500

Starbucks ranks number 261 on Forbes Fortune 500 list. According to Datamonitor Report, “Starbucks reported 9774.6 million during financial year ended September 2009. Operating profit of the company was $562 million during FY 2009. The net profit was 390.8 million in FY 2009, an increase of 23.9% over FY2008.”

Involvement in Global Business

Starbucks is a multinational corporation that conducts business in the United States, the Asia Pacific region, Greater China, the Europe Middle East Africa region, and Latin America. Starbucks is the largest retailer of coffee in the world. The corporation has over 17,800 stores in 49 countries. International divisions include company-operated retail stores and certain segments of specialty operations. These retail segments are administered by different presidents within the company....