Ryanair

ASTON BUSINESS SCHOOL

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CASE STUDY ON RYANAIR

CONTENTS

INTRODUCTION: 2

ANALYSIS: 3

Strategies in firm infrastructure: 3

Resource usage and procurements: 4

Technological development and marketing: 5

RECOMMENDATIONS: 6

CONCLUSION: 7

INTRODUCTION:

Developing most profitable innovations that would allure a huge crowd of particular standard of customers is what RyanAir is involving in. The huge crowd of price concerned customers within European nation choose to travel with RyanAir as they do not want to spend too much for a few hours of travel to nearby destinations. This idea shows the developing RyanAir strategy as a successful method and it keeps increasing its services to many European destinations with the same concept. Although certain standard of people are unsatisfied with poor service quality and also about extra charges, the company’s vision to provide low fare on tickets makes it run with a profit. These issues are to be compared with the threats of existing airline services in overseas destinations and also their competitive...