Market Research

2012

Report on Bajaj Fans

Dibya Ranjan Pattnaik Xavier Institute of Management, Bhubaneswar 04-Jun-12

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Contents

ACKNOWLEDGEMENT ................................................................................................................................... 4 BAJAJ ELECTRICALS OVERVIEW: .................................................................................................................... 5 Company History:...................................................................................................................................... 5 Vision:........................................................................................................................................................ 6 Company Philosophy: ............................................................................................................................... 6 Values:....................................................................................................................................................... 6 Long Term Goals: ...................................................................................................................................... 7 Products: ................................................................................................................................................... 8 Awards and Recognition ........................................................................................................................... 9 Bajaj Group (Parent Company) ................................................................................................................. 9 New Development .................................................................................................................................... 9 RESEARCH METHODOLOGY ........................................................................................................................ 10 Research Problem:...