Strategic Marketing

Project Proposal

Submitted

to:

By:

STRETEGIC MARKETING | WINTER 2010 | UNIVERCITY OF CENTRAL PUNJAB

08

Fall

Generation Next Computers

Table of Contents

Objective 3

Brand Name 3

Product Line 3

Next. basic model. The computer for all. 3

Just for HIM / HER 3

The SPITFIRE tm 3

The Company Vision statement. 4

The company Mission Statement 5

The basic model NEXT. 6

Design 8

The hardware specifications are: 10

Just for Him/Her series 11

The SPITFIRE series. 13

USP Unique Selling Proposition 16

The basic model NEXT 16

Just for HIM/HER series 16

The SPITFIRE series 16

THE S.W.O.T analysis 17

Strengths 17

Weaknesses 17

Oppertunities 17

Threats 17

P.E.S.T Analysis 18

Political 18

Economical 18

Sociological 18

Technology 18

Initial Operation Cost 19

Budget for Marketing 20

Initial Expenses 20

Repeated Expenses 20

Printed Material 20

On sight signboard and outlook of the outlet 20

Expansion Room 21

Executive Summary

Objective

Objective of this proposal is to define and declare the pros and cons, as well as the detail plan of introducing, and market a new brand of computers in pakistan. The product line will be inspired and designed by generation next computers in pakistan, and will be made in china due to cost and technological purposes.

Brand Name

The computers marketed will be introduced under the brand name “NEXT”.

Product Line

The product range will consist of the following sub brands

Next. basic model. The computer for all.

This will be the iconic piece of equipment, which will introduce a total new product, with most...