Marketing

ch01

Student: ___________________________________________________________________________

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Marketing is an activity that only large firms with specialized departments can execute. True False Good marketing is not a random activity. True False Understanding a customer's needs and wants is fundamental to marketing success. True False Marketers might wish to sell their products to everyone, but it is not practical to do so. True False The four Ps include product, promotion, planning, and place. True False Because thoughts, opinions, and philosophies are neither goods nor services, they cannot really be marketed. True False The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True False Value is what you get for what you give. True False In value cocreation, the customer is involved as a collaborator in the creation of a product or service, which provides additional value to the customer. True False

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10. Value-based marketing helps to build long-term customer loyalty. True False 11. Over the past decade or so, marketers have begun to realize that it is best to structure a firm's customer orientation in terms of transactions rather than relationships. True False 12. The latest introduction from Apple™, the iPad, has been successful because it provides value to customers. True False 13. When a value proposition is advertised, its purpose is to inform, persuade or remind customers about the product or service. True False 14. By publishing a Code of Ethics, a firm ensures that all employees will behave ethically. True False 15. When a car manufacturer sells trucks, cars, and car parts to the government or military, this is an example of B2C marketing. True False

16. The power adapters Dell sells with its computers are by small companies specializing in power-related accessories. Dell and the power adapter manufacturers are engaging in B2B marketing. True False 17. Garage sales...