Motivation at Starbucks

First of all, Starbucks is very a committed company, whether it is toward its products, its customers, or its employees. Starbucks is willing to go out on a limb to please its customers and prides itself in its creativity and originality. The founders of Starbucks also began a tradition of teamwork, maintaining a fun work environment, and offering its customers quick and enjoyable service. Starbuck has also worked hard to increase employee performance and retention by offering comprehensive benefits, offering enticing incentives, and inspiring enthusiasm. Starbuck believes that in order to create happy customers it must hire the right people. "This meant having store employees who were knowledgeable about the company's products, who paid attention to detail, who eagerly communicated the company's passion for

MOTIVATION - Maslow’s theory

a manager’s goal is to ensure that his employees have a reason to be motivated at all times.

The needs that will motivate employees, changes with time. To recognise these needs is the job of the manager. Given below are the various needs of the employees.

• Physiological Motivation: Provide ample breaks for lunch and recuperation and pay salaries that allow workers to buy life's essentials.

• Safety Needs: Provide a working environment which is safe, relative job security, and freedom from threats.

• Social Needs: Generate a feeling of acceptance, belonging, and community by reinforcing team dynamics.

• Esteem Motivators: Recognize achievements, assign important projects, and provide status to make employees feel valued and appreciated.

• Self-Actualization: Offer challenging and meaningful work assignments which enable innovation, creativity, and progress according to long-term goals.

There are a few limitations present in Maslow’s theories. In some cultures, social needs are higher on the priority list than others. Maslow's hierarchy fails to explain the "starving artist" scenario, in which the aesthetic neglects...