Fin 370 Strategic Initiatives

The Wal-Mart strategic initiatives do more than affect costs and return on investments. They also affect sales. Wal-Mart’s is perhaps on top of the retail game for sales strategy. Because of the mass buying power afforded by the Sam’s Club/Wal-Mart giant, there are many product options available for all levels of consumer demand. The Wal-Mart strategy aims to increase sales with provisions for economic environment, regulatory environment, physical environment, and the consumer perception environment.

Economic environment is important to sales and a company's strategic planning. As retail spending continues to climb since the recent recession, Wal-Mart is vying to gain market share and sales. Consumers will have more discretionary income and will be more likely to use money on amenity items. In the recent tough economic times, Wal-Mart consumers were spending more toward basic necessities and smaller total sales bills. The guides the expansion of their own name branding options, and fuels higher product quality to meet the needs of consumer spending trends. They are adjusting their strategic planning to offer products that are appropriate to the time, and that can meet cash flow changes through sales revenue.

The regulatory environment is an ongoing part of the sales strategy. In this way, Wal-mart complies with product laws and regulations for the sale of safe products. Consumers are less hesitant to buy from businesses that are known to comply with relevant testing and marketing. When regulations change, they stay up-to-date on progresses and adjust strategic planning so its operations never jeopardize safe and compliant sales.

The strategy for a sales-promoting physical environment is not changing in Wal-Mart’s current strategy plan. It will remain the same as in previous years’ strategies; “Fast, Friendly, & Clean” (Wal-Mart, 2012). Their goal is to help the consumer same time and buy quickly, with an easy-to-follow store layout,...