Below the Line Cinema

Below the line Promotion

Cinema http://www.dcm.co.uk/

Cinema provides unique audiences

•Cinemagoers are light TV viewers enabling brands to reach a unique audience.

•There are on average 10 new films released each week enticing a broad range of the population.

Large captive audiences

•The CAA estimate around 174 million people will visit the cinema in 2010 – the equivalent of filling the O2 arena every single hour, 24 hours a day, every day of the year with a unique, captive audience.

Low ad avoidance and deep engagement

•Cinema has the lowest ad avoidance of all media as cinemagoers perceive the ads as part of the overall experience.

•Cinemagoers are in a relaxed and excited state but most importantly focussed on the big screen forming a deep engagement with brand messages.

Appeal and motivation to purchase increased

•It’s proven that cinema has a deep message out take because of high attention and improved ability to remember detail.

•Cinema advertising has 8 times greater impact than tv.

Dual viewing – increasing talkability

•Cinema is a social event with an average party of 3 providing a rare opportunity to bond with family and peers.

•This group experience fuels word-of-mouth of what’s on screen.

•Social networking fuels buzz and advocacy around films and brands.

3D – the impact is undisputed!

•3D is revolutionising the cinema experience providing an even deeper immersive experience. With over 80% of Avatars Box Office success coming from the 3D version you can reach huge numbers with greatest ever impact.

Adds incremental reach on to a multimedia campaign

•We have proven that cinema ads incremental reach on to your multimedia campaign.