Submitted by: Submitted by kachi4eva
Views: 334
Words: 9361
Pages: 38
Category: Business and Industry
Date Submitted: 02/25/2013 12:37 AM
SUBJECT: STATEGIC MANAGEMENT (ASSIGNMENT 2, CASE INTERVIEW)
CODE: BB309
LECTURER: HO SZE YIN (JESSICA)
DUE DATE: July 28, 2011
STUDENTS NAMES I.D
KINIKACHI OWHONDA 1000717498
YANG CHEN 2171000027
OKENDA WORENWU 1000717694
CHEN LIN LIN 2021000202
LU XIANG 2171000025
SHUTTI RASHEED OLADIPUPO 1000716755
BROWN INNOCENT 1000715735
CHEN YU JIAN 2171000030
ETITINWO LAURETTA 1000615084
TABLE OF CONTENTS
Company Overview………………………………………………………………………..1.0
Vision………………………………………………………………………………………1.0.1
Mission……………………………………………………………………………………..1.0.2
General External Environment……………………………………………………………..1.1
Demographic Segment……………………………………………………………………..1.1.1
Economic Segment…………………………………………………………………………1.1.2
Political/legal Segment……………………………………………………………………..1.1.3
Sociocultural Segment……………………………………………………………………...1.1.4
Technological Segment……………………………………………………………………..1.1.5
Physical Environment………………………………………………………………………1.1.6
Industry Analysis…………………………………………………………………………....1.2
Threat of New Entrants……………………………………………………………………...1.2.1
Bargaining Power of Suppliers……………………………………………………………...1.2.2
Bargaining Power of Buyers………………………………………………………………...1.2.3
Threat of Substitute Products………………………………………………………………..1.2.4
Rivalry Among...