Telekom Malaysia Review

SUBJECT: STATEGIC MANAGEMENT (ASSIGNMENT 2, CASE INTERVIEW)

CODE: BB309

LECTURER: HO SZE YIN (JESSICA)

DUE DATE: July 28, 2011

STUDENTS NAMES I.D

KINIKACHI OWHONDA 1000717498

YANG CHEN 2171000027

OKENDA WORENWU 1000717694

CHEN LIN LIN 2021000202

LU XIANG 2171000025

SHUTTI RASHEED OLADIPUPO 1000716755

BROWN INNOCENT 1000715735

CHEN YU JIAN 2171000030

ETITINWO LAURETTA 1000615084

TABLE OF CONTENTS

Company Overview………………………………………………………………………..1.0

Vision………………………………………………………………………………………1.0.1

Mission……………………………………………………………………………………..1.0.2

General External Environment……………………………………………………………..1.1

Demographic Segment……………………………………………………………………..1.1.1

Economic Segment…………………………………………………………………………1.1.2

Political/legal Segment……………………………………………………………………..1.1.3

Sociocultural Segment……………………………………………………………………...1.1.4

Technological Segment……………………………………………………………………..1.1.5

Physical Environment………………………………………………………………………1.1.6

Industry Analysis…………………………………………………………………………....1.2

Threat of New Entrants……………………………………………………………………...1.2.1

Bargaining Power of Suppliers……………………………………………………………...1.2.2

Bargaining Power of Buyers………………………………………………………………...1.2.3

Threat of Substitute Products………………………………………………………………..1.2.4

Rivalry Among...