Bloom Prep

E-Marketing Plan: Bloomsburg Preparatory High School

Prepared for: Dr. Yang Xia

97.331.01

May 1, 2012

Prepared by: Team 5

Erica LoPresti, Luda Arutyunova, Lauren Troxel,

Michael Guerriero, Joe Spatola, Billy Lawson

Abstract

This paper is a comprehensive e-marketing plan for a business service we have created, Bloomsburg Preparatory High School. A survey was conducted to gain the overall interest of what aspects of a private school’s website people would be most interested in viewing. The survey results were used in accordance with the overall layout and design of Bloomsburg Preparatory High School’s website. Two main aspects of the of the school’s services that are focused on most are the easy access program for parents and teachers, and the online GED program the school offers to struggling students. Other facets such as demographics, situation analysis, defining the school’s competitive advantage, and how to advertise the school online, all were put into thought. Results and analyses of each category were then designed and portrayed as visual templates of Bloom Prep’s website.

E-Marketing Plan: Bloomsburg Preparatory High School

Bloomsburg Preparatory High School is a high school that’s mission is to form a learning community of men and women distinguished by its commitment to competence, to conscience, and to compassion. The school’s primary focus of marketing is on its online services for parents and teachers, and on its online GED program.

Parents can rely on Bloomsburg Prep to prepare their children for college through the implementation of the rigorous academic courses that the school offers. Bloomsburg Prep makes a primary effort to fulfill the needs of the parents by offering an online program where parents can view their child’s progress through the website at all times. Parents can be worry-free, because they will be constantly updated with news and events that are happening within the school. They can also rely on the school to get...