Franchising Strategy of Mr. Hapi Bakery: an Examination of the Drivers That May Contribute to the Success of Its Franchising Business

Franchising Strategy of Mr. Hapi Bakery: An Examination of the Drivers that may Contribute to the Success of its Franchising Business

By Reynaldo L. Orille

Company Profile

Mr. Hapi Bakery and Mami House is a business entity that produces and sells pastries, breads and cakes as its primary line of products and mami soup and noodles as its secondary line. It has its own bakeshop located at M. Roxas Street, Trancoville, Baguio City which also serves as its administration office. Breads, pastries and cakes are distributed through its two company owned outlets. One is located in a busy corner along the Baguio City market while the other is situated beside Jollibee in Km. 5 La Trinidad which incidentally is also the eatery where their secondary product, the mami soup and noodles are being served. The eatery also serves rice and a variety of viands to customers.

Vision and Mission Statement:

The vision: A bakeshop and mami house of choice in this part of Luzon.

The Mission: Hapi Bakery exists to produce through a professional workforce quality cakes, bread, pastries, mami and other food products at affordable cost, reasonable delivery time and products that customers will keep coming back for.

Work Values:

Integrity: being honest and respectful of other people

Quality: Doing it right the first time all the time; satisfying customer needs and wants

Customer Focus: the customer is the most important visitor in our business

Commitment: Taking personal responsibility; dedicated to making Mr. Hapi Bakery and Mami house a winner

Management and Organization

The firm is being run by managing partners Mrs. Meria and Mr. Tony Ramos, the former having more experience in managing a business. They are supported with a fresh graduate HR Manager and a Production and Sales Manager who is a previous Master Hopia employee.

The organization is divided into three major groups of employees i.e. those from the mami house, the employees from the bakery and...