Dmci Strategic Management Paper

DMCI HOMES COMPANY

ROSTRATA, KHRISTINE KHAYE S.

STRATEGIC MANAGEMENT 4DLM

FEBRUARY 27, 2013

BRIEF INTRODUCTION OF DMCI HOMES COMPANY

In 1954, David Consunji formed DM Consunji. The construction company won the bid to construct chicken houses for the Bureau of Animal Industry. From its earlier projects, DM Consunji has earned a reputation of on time delivery, quality work and a pioneer of advanced construction technology. Today, DMCI is acknowledged as the first triple A rated Philippine construction company and an industry leader. It has built over 500 projects including major landmarks such as MactanShangri-la Hotel, Manila Hotel, Westin Philippine Plaza, Asian Hospital, Manila Doctor’s Hospital and the New Istana Palace in Brunei.

From its construction ventures, DM Consunji evolved into DMCI Holdings. DMCI Holdings is a multibillion peso conglomerate majority owned by the Consunji family1. DMCI Holdings has a diverse business interests such as mining (Semirara Mining), power (DMCI Power), water (Maynilad and Subic Water) and infrastructure (Tarlac La Union Express Way). In 1999, DMCI Holdings formed its housing division – DMCI Project Developers under the brand name DMCI Homes. DMCI Homes capitalizes on its synergy with DM Consunji (construction) to control the quality and cost of its developments.

For ten years, DMCI Homes has been offering residential communities to modest income families and has since built 25 projects mostly concentrated in the Mega Manila area. The developer began with Lake View Manors (1999) followed with Hampstead Gardens (2001). In 2003, it was more aggressive by building bigger developments with more amenities through its East Ortigas Mansions, Villa Alegre and Mayfield Park developments. DMCI Homes’ current subdivision and condominium projects include Cypress Towers in Fort Bonifacio Global City (BGC), Magnolia Place in Quezon City and Dansalan Gardens in Mandaluyong. Its developments are...