Submitted by: Submitted by joedewet
Views: 377
Words: 8239
Pages: 33
Category: Business and Industry
Date Submitted: 02/26/2013 11:34 PM
1. Executive Summary
Telkom South Africa aims to provide Wi-Fi internet services targeted to end users in Brazil. This plan seeks to generate a significant increase in company sales and profits from the delivery of infrastructure to strategic alignment with international partners.
The highlight of this plan are the targeted rollout sites as well as the amount of users we anticipate using the Wi-Fi service. The targeted gross margin and sales revenue for the first 5 years of this plan are presented in the charts and tables later in this plan. These figures represent the key prospects available for public Wi-Fi Service in Brazil. These targets are attainable through a proactive approach and by partnering with the 2014 Brazil Soccer World Cup organizing comity.
The following business plan has been created on the basis of extensive market research which showed that there will be a massive demand for public internet services in Brazil during the event, but more importantly the high volume of potential customers is truly overwhelming. With Brazil’s mountainous topography and dense populated landscape it is almost impossible to cover large areas with GSM masts. Therefore it is economically viable to rollout smaller areas with localised Wi-Fi hotspots. Consumers demand high speed internet connectivity which technologies like 802.11 b and n will give them which could be delivered at a fraction of the cost of large GSM equipment. There are multiple other benefits going with Wi-Fi rather than GSM. One such benefit is that the consumer can experience speed greater than 50mb/s without having to own the latest 4G LTE device. Wi-Fi is much cheaper to rollout than the latest 4G LTE GSM service.
This plan highlights that this service will be launched and fully operational ready for 2014 for the FIFA Soccer World Cup in Brazil. Which will enable Telkom to offer all ticket holders a free 10mb voucher which one could redeemed from any Wi-Fi Access point, at...