Annual Report

Ford Motor Company Year Ending

2010-2012

Eva Farris

Anita R Mckie

Accounting

24 February 2013

Strayer University

Abstract: The Ford Company experienced lost growth and profits following recalls of popular SUVs and Trucks beginning in the year 2005. Increasing gas prices lagged on during 2005, causing many Americans to begin searching for more fuel-efficient automobiles. Financially, Ford Motor Company felt the economic struggle speared on by automotive recalls and staggering gas prices causing the company scrambling to stay afloat in the flagging automotive market. With staggering sells, looming lawsuits, Ford Motor Company reached out to the Americans Government for a rope of hope. In2008, Ford Motor Company submitted to Congress a Business plan stating strategic restricting details of how the company hopes to return to profitability, while requesting a temporary loan for building over possible unforeseen economic crisis to overturn bankruptcy. Although all looked bleak, Ford Motor Company devised a strategic plan mapping out the retracting of its corporation by downsizing, transferring resources to productive international areas, producing smaller gas efficient cars and working together as one team to recapture the status of an automotive manufacturing giant. 

The Ford Motor Company was a maverick in engineering designed for automobiles and lucrative distribution of automotive sales internationally since 1903. Henry Ford, the innovation mastermind behind the Ford Motor Company’s success, intuitively calibrated the industrial revolution with introducing the expeditious, more performing method of mass production known as the assembly line. However, in 2009 the Ford Motor Company endured hardship from product recalls, which resulted from manufacturing and design problems. The recall of Ford Motor Company’s extremely popular automotive productions caused a decline in sells, with consumers lacking confidence in the automotive safety. This report...