Consulting Opportunity 2.1

Marathon Vitamin Shops must establish an ecommerce Web site.

Elements of strong package ecommerce:

1. Attract customers to an ecommerce Web site

2. Informing customers about products & services offered

3. Allowing customers to customize products online

4. Completing transactions with customers

5. Accepting payment from customers in a variety of forms

6. Supporting customers after the sale via the Web site

7. Arranging for the delivery of goods & services

8. Personalizing the look & feel of the Web site for different customers

• The elements that are interrelated or interdependent are:

Elements 1 and 2

A web site is a very effective way to market a business. Nowadays consumers need information 24 hours a day moreover we can promote our business globally. A website is the best way to inform clients of specials or sales. This will help increase a business’ revenue.

The design and look of our website can tell a customer a lot about a company. An unorganized, unappealing website is a major turnoff to consumers. A professionally looking website lets consumers know your business is serious and dedicated to their needs. We have to remember that first impression is always very important. With Web site our marketing will be more effective and we will gain a larger clientele base. Having a website introduces a business to new consumers and helps retain them as a client.

Elements 4, 5, 6 and 7

A Web site is an easy way to help support a customer’s needs. Web sites can have a frequently asked questions page that answers many customer concerns. Interrelation of these elements is very important for company reputation. With good customer service we avoid the risk for the customer to lose their money and do not get their goods. Support in order to gain customer’s trustiness is an important factor affecting customer shopping behaviour.

The items that are critical for initial development are elements 1, 2, 4, 5, 6 and 7 mentioned above. Elements 3 and...