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INTRODUCTION

I. How many people have worn Under Armour

II. Creator of Under Armour, different product of Under Armour, and how they are being used

BODY

I. Kevin Plank

A. Kevin Plank- 1996

1. Hated to finish practice with wet shirt, product light and faster

B. Created prototype and gave to teammate

1. T-shirts out of microfibers

2. Forbes - It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

3. Microfibers – cool, dry, and light

4. According to Investor- “Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.”

5. Idea was foundation to other companies

6. Technology is diverse

II. Products

A. Different product – clothes, shoes, equipment, accessories

1. Heat gear- sparked revolution of performance apparel

2. cool gear- double-sided fabric

3. all season gear- radical fabrics that flex with changing condition

4. Temperature for athlete

B. New York Times, “Under Armour apparel has become a must-have for legions of professional and amateur athletes looking for sweat-absorbing sportswear.”

1. Fashionable and actually works

2. Under Armour isn’t the cheapest

C. Baltimore Sun “"Under Armour is not the cheapest product in the store but they are the best because they identify the issues needed for athletes and fixed those issues."

D. Taken advantage of modern day technology

CONCLUSION

I. Plank saw the need for shirts

II. Advantage in kinesiology- helping people achieve maximum ability

III. Give off to … to talk...