Kudler-Business Marketing

Kudler Fine Foods-Business Marketing System

Dawn Witt

BSA/310

January 9, 2012

Joseph Rezendes, CRISC

Kudler Fine Foods-Business Marketing System

The realization of Kudler Fine Food’s desire to create a system using customer data to promote products and advertise specials lies in the use of social media to attract new and stay connected with current customers. Kathy Kudler established a business plan and attained financing six months after leaving the burdens of corporate life behind. She recognized during a shopping trip that the ingredients offered by an exclusive decadent food shop may have a desired appeal to the shoppers in La Jolla, California (Appolo Group, Inc, 2009). Social media websites and free mobile applications are a low-cost powerful networking opportunity to further Kudler’s Internet business presence and direct foot traffic to their three California locations. The use of information technology supports Kudler’s attraction advantage by simplifying their ability to link with niche customers and stay ahead of the competition (Turban/Volonino, 2011). Social networking offers Kudler Fine Foods the capacity to collect necessary information to expand their customer base. Direct links to Kudler’s website allows customer access to detailed product information, promotional offers, and periodic specials without the annoyance of paper mail and the expense of print production (Odden, 2011). Implementing a social media marketing system for Kudler Fine Foods ensures the reaching of their goal to connect with customers and promote products at a minimal cost.

The Internet presents an opportunity for a commanding presence to a target audience through the use of networking. Social-bookmarking sites allot the occasion for Kudler Fine Foods to share relevant sites with potential customers by noting on, uploading, and grading articles of interest. Consistent uploading of articles or recipe guides on sites like “Digg” or “Reddit” permits an increase in site...