Product Development(Marketing Management)

A Research Proposal Submitted To The

Faculty of College of Arts and Sciences,

San Beda College, Manila

In Partial Fulfillment for the Requirements in

Marketing Management

(MKC12A), BSBA Major in Marketing And

Corporate Communications

By:

Gonzales, Jose Carlos

Bernardo, Mike

Matsukawa, Fumiya

Rosete, Andrei

Matienzo, Marc Angelo

Malaca, Juan III, D.

March 2013

Chapter I: Marketing Philosophy

Product Mix Matrix

Ideas | Environment Friendly | Economic Viability | Marketability | Health Issues | Total |

Sushi Bar(Francis Joe Matsukawa) | 7 | 4 | 4 | 9 | 24 |

Superclub/restaurant(Andrei Rosete) | 3 | 8 | 9 | 3 | 23 |

Mobile Network(Mike Bernardo) | 7 | 5 | 7 | 6 | 25 |

Smokeless Seafood Restaurant & Bar(Juan D. Malaca) | 8 | 8 | 9 | 7 | 32 |

Eat-all-you-can & Drink-all-you-can(Jose Carlos Gonzales) | 7 | 7 | 6 | 6 | 26 |

Persian Bar(Marc Angelo Matienzo) | 8 | 5 | 6 | 7 | 26 |

The table above indicates the ideas each member has contributed in making this paper more fruitful and reliable. The idea of having this matrix was to encourage the members of the group to have some sort of brainstorming in order to clearly understand what each member wants to do with this paper.

Goal

a. Sustain corporate social responsibilities

b. Increase profitability

c. To be the number one beverage selling company in the Philippines

Vision

Our restobar, Drunken Shrimp envisions itself into becoming the example of how bar should be today. We envision a future wherein even in indulging in the pleasantries of alcohol and gluttony has a healthy alternative; healthy food, healthful cocktails and smoke less dining and drinking areas. To produce quality and healthy service option that will be the number one in the industry

Mission

As we proceed with our visions, we wish to envelop the world with our values.

a. To promote quality and healthy dining by means of seafood dishes

b. To start a new age of restobar, whereas health...